Fight food waste — 
by eating less perfect.

Farmers struggle when consumers demand 'perfect' produce

Every year, farmers battle ridiculous and 
unnecessary food standards.
But imperfect and surplus food is incredibly 

The result — perfectly good food goes 
to waste.

Join The Movement

“We’re not your typical grocery store.”

Join Imperfect

“I love the convenience of having fresh organic produce delivered right to my door every week."
Izabela M. (Facebook review)

Does Imperfect Deliver to You?

Enter your zip code to find out.

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200,000+ people eat imperfect. 

They're building a better future — for everyone. See if Imperfect delivers to you.

Join the fight against food waste.

Customize your box in 2 minutes.

Help farmers find a home for ugly, surplus, and undervalued food.

Frequently Asked Questions

What is Imperfect?

Billions of pounds of food goes to waste every year.
For silly reasons.

Jacobs Farm is fighting 
to end this

We're on a mission to eliminate food waste. We save perfectly good food grocery stores reject — and deliver them to our customers at a discount.

We believe that by changing the way we all think about food, the world will become a better place.

How Imperfect works




Why Imperfect?

Q. How much does eating Imperfect cost?

Imperfect members often save as much as 30% on grocery items like fruit, veggies, olive oil, quinoa, coffee, and more. See our 4 custom box sizes »

Q. Are there any contracts?

Nope! While Imperfect customers subscribe to our service, they are free to cancel or pause at any time. 

Q. What if I want to skip a box?

No problem! Skip a box whenever you want. It's easy to do — even from your phone. 

Q. Who delivers my food?

We have dedicated, local drivers who deliver your food to your doorstep. On delivery day, we text you so you know we're near. Not at home?  We’ll follow your delivery instructions as best we can.

Q. How are you different from other "ugly" delivery services?

We believe all food is healthy, delicious, and worthy of eating, no matter what it looks like. We are the only service that rescues more than produce from going to waste (bread, quinoa, pasta, canned goods, and more!). 

And unlike other services, our customers have 100% control over what they order. 

Q. I want to try Imperfect, but I’m not sure I can afford it. Is there any assistance?

Yes, we believe it’s important to make good food more accessible to all of our neighbors, regardless of income. Even if it means taking a financial loss for our company. So, while government programs like SNAP don’t apply to Imperfect (yet), we’re filling the gap ourselves. If you meet the income qualifications for SNAP, you are eligible for our Reduced Cost Box Program, which takes 33% off the cost of every order.

Your Imperfect groceries will cost less than half what it would cost at the grocery store.

Better for the planet. 
Better for your wallet.

Help build a more sustainable future. Support local farmers and producers. And save up to 30% on groceries — delivered.


Only with Imperfect can you ...

Choose what goes in your box. We never make you pay for food you don't want.

Join the movement: Sign up for weekly or bi-weekly deliveries that help eliminate food waste

Shop the store: Shop a variety of grocery items that are delivered to you— instead of the landfill

Eat!: Enjoy a tasty meal that helps solve a problem, how delicious is that?

Order a full line of groceries (not just produce) while helping to fight food waste.



Support local organic farmers like Jacobs Farm in building a sustainable future.


Markets often reject flowering herbs like these.

Greg Rawlings — Organic Farmer
Jacobs Farm/Del Cabo, Inc.

Farm photos by Common Table Creative

Reduce Your Carbon Footprint
With Imperfect

Other delivery services hit the road with vans that are barely filled. We purposely ship to your neighborhood one day a week. That way, your groceries never ride alone — and you help us reduce the carbon footprint of the grocery industry.

Without Imperfect, you and your neighbors have to take individual trips to the market.

With Imperfect, groceries for your entire community are delivered in one trip — with one van.

By partnering with Imperfect, growers save perfectly edible food from going to waste.

We focus on sourcing food that might go to waste. All you have to do is Join, Shop, and Eat!

See how Jacobs Farm/Del Cabo fights food waste.

The Imperfect community is changing the world!